Moments of Magic, Part one

  • by Larry Stanleigh, BSc, MSc, DDS, FAGD, FADI, FICD, FACD, FPFA
  • Apr 21, 2023, 11:27 AM
In my lecture series, “Lost that Lovin’ Feeling? Success is All About Relationships” I talk about implementing systems that are simply powerful and powerfully simple that are relationship based to enhance the success of our practice. 

In a previous Daily Grind post I discussed the Pareto Principle, whereby it is my contention that 20% of our practice success is due to our clinical knowledge and skills and 80% is from everything else. I'd like to talk about that 80%. (

And knowing that Mindset + Systems + Consistency = Success, I talk about how we can create inexpensive systems, done consistently, with the right attitude, can transform our business for long term success. One of those systems, if done consistently, are what I call our Moments of Magic…whereby there are 10+ moments that we can do that changes how our patients respond to us and become raving fans who pay their bills, show up for their appointments schedule their next appointment, and refer their family and friends (what I refer to as Pay, Stay, Repeat and Refer).

In this blog series I will outline each one of those Moments of Magic. The first one is ‘what other people say’. 

We all measure how many new patients we acquire each month, and we should also be measuring the referral source for our new patients. Despite the amount of money some of our colleagues spend on Websites, Google and Facebook Ads, TV ads, Radio ads, Billboards and more, the vast majority of our new patients still come from someone who knows us refers someone they know.

Having a solid reputation and to be well thought of by our patients will be the result of these Moments of Magic, but once someone hears about us, one of the first things they will do is check out the Reviews about us.

There are a lot of companies out there who will help you garner more reviews automatically. Google reviews tied to your Google Places/Google maps is one great source, as are Facebook Reviews. In these cases the person giving the review is not completely anonymous and we have no capacity to alter the review, only comment. You should have a goal of at least 100 reviews online. And do not worry if there are a small number of negative reviews, as one new patient told me, it made me seem human. 

So the first moment of magic is really the result of all of the other moments of magic that culminate in having a good online reputation. 

Next time I will discuss the second Moment of Magic, our website and social media presence.
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