Description

With 25 years working alongside dental practice owners, John Riley has seen the same pattern hundreds of times: A highly skilled clinician has a full schedule but isn’t doing the dentistry they trained for — and can't figure out why.

The problem is rarely effort. Most dentists are working hard. But they’re working hard for the wrong patients — and it shows up in collections. The truth is that the data sitting in your practice management software could tell you exactly where the disconnect is, but most practice owners don't know how to use it to find these gaps.

Riley is joined by Adam Langan, DDS, a practicing independent dentist, Kois Center graduate and Nobel Biocare key opinion leader specializing in implants and advanced digital dentistry. Langan brings the perspective of a clinician who has intentionally built a patient base that aligns directly with the kind of dentistry he wants to practice.

Together, they will walk you through how to identify your current growth pattern, what’s holding your collections back, and how to align your patient acquisition strategy with your clinical and financial goals — including a candid look with Langan at what the shift actually looks like in a real practice.

Register by June 8, 2026, and receive a free practice assessment. This personalized two-minute assessment reveals your practice growth pattern, what’s holding your collections back and exactly what to do next — based on patterns seen across thousands of dental practices.

 Learning Objectives

• Identify the data points that reveal patient value and case mix performance.
• Understand why the wrong patient mix is a marketing problem, not a clinical one.
• Apply a diagnostic framework to evaluate whether your marketing is attracting the right patients.
• Build a starting point for aligning patient acquisition with your clinical and financial goals.

Speaker Bios 

John Riley has spent more than 25 years working exclusively in the business of dentistry, partnering with nearly a thousand dental practice owners to improve profitability, sharpen patient acquisition strategy and build practices that reflect their true clinical vision. As executive vice president of Amplify360, Riley brings a data-driven perspective to marketing, operations, and practice economics and serves as trusted adviser to practice owners at every stage — from early-career dentists building their first patient base to established clinicians repositioning for long-term profitability. This has given him a unique vantage point for understanding what separates a practice that performs from one that thrives. He has dedicated his career to helping doctors spend more time doing the work they trained for, leading teams they’re proud of and building practices that are genuinely fulfilling to own. 

Adam Langan, DDS, graduated from the University of Nebraska-Lincoln with a Bachelor of Science in biology and a minor in biochemistry. He went on to earn his DDS with distinction from the University of Nebraska Medical Center College of Dentistry in 2009. He is a member of the Foundation for Oral Rehabilitation Emerging Leaders Program, a Kois Center for Dental Excellence graduate, a key opinion leader for Nobel Biocare, and an instructor with Digital Dentistry Institute, which educates dentists worldwide.

Additional Information

This course is sponsored by Alatus Solutions.