Social Media Marketing: Strategies and Insights that Improve Patient Engagement and Lead to Growth

In this course, you will learn about consumer social media behavior, how social media platforms operate and how to create content that connects you with people.

Subject: 550-Practice Management

Credits: 1.5

Tuesday, February 25th: 7:30–9 p.m. CST

Fees:Member: $75; Member Staff: $75; Students: $37.50; Non-Member: $125

Registration for this session closes at 5:00 pm CT on the day of the event.
 

Description:

In this course, you will learn about consumer social media behavior, how social media platforms operate and how to create content that connects you with people. Participants will learn ways to generate reviews that improve brand image, equity and searchability three factors that are essential to the success of your practice in the digital age.

Learning Objectives:

  • Identify who is using social media.
  • Learn how to create engaging content that enhances your brand image/identity.
  • Properly and effectively generate reviews.
  • Identify why you need to have a social media/marketing strategy to grow your business.