Practice Marketing in the Digital Age
Date(s)Douglas Sligting
Subject: 550 Practice Management and Human Relations
Credits: 1.5
Thursday, Dec. 2: 7:30–9 p.m. CST
Audience: Dentists, Front Desk Staff
Fee: Free
Description
Understanding the link between effective marketing and your online presence is becoming increasingly more important. This interactive webinar will discuss the fundamental reasons why Google ranks practices the way it does. We will then run a live, real-time assessment of your practice to look at how Google sees your practice compared to your competitors. This will include your Google local ranking for the top-searched keywords, your area reviews rank and an estimate of the current Google Ads per-click price in your area. All this will reveal the competitive level of your area. With this information in hand, we will discuss solutions to improve your ranking so you can realize the benefits of an effective online presence.
Learning Objectives
- Determine why Google ranks one practice above another.
- Discuss how Google sees your practice compared to your competition.
- Analyze how you can improve your ranking and set yourself up for success.
- Understand why efficiency online is key to running a profitable practice.
Douglas Sligting, founder and CEO of Ascent Practice Growth Strategies, has spent his entire 25-year career in marketing working for national advertising agencies in addition to owning his agency for 10 years before creating Ascent. He has worked with national clients such as Costco, Wal-Mart, Henry Schein and 3Com.
Additional Information
This course is sponsored by Henry Schein One.