Data-Driven Digital Marketing Strategies for Dentists

Brent Parr
Subject: 550 Practice Management and Human Relations
Credits: 1.5
Thursday, Nov. 18: 7:30–9 p.m. CST
Audience: Dentists, Office Managers
Fee: Free

Description

Join Brent Parr, CEO of Optio Publishing, as he shares valuable insights from almost 20 years of working with dentists to market their practices. Parr has dug deep into the data for his clients and competitors and will share tips and trends on search engine optimization (SEO), paid search advertising, branding, social media marketing and more. This webinar will provide a unique and transparent look into prospective patients’ behaviors and examine how Google and Facebook work to optimize the user experience while also maximizing profits. Sign up by Nov. 10 to receive a custom report grading the health of your website, Facebook page and local SEO efforts.

Learning Objectives

• Make informed decisions about how to invest in your dental practice marketing.
• Learn how to analyze your marketing results to determine what’s working — and what’s not.
  

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Speaker Bio
  
Brent Parr is the CEO and co-founder of Optio Publishing, which provides patient-focused internet marketing to help dentists attract new patients and promote treatment. He and his business partner launched Optio Publishing in 2002 with a series of dental patient education videos. Parr has worked directly with hundreds of dentists to offer strategies and advice to grow their practices. During the week, he can be found deep in conversation with clients about the best ways to market their business. On the weekend, Parr loves getting outside to ski, hike and camp.
 
Additional Information
This course is sponsored by Optio Publishing.