The Essential Guide to Help Your Practice Shine Online

Nov. 11, 2021 at 7:30 PM - 9:00 PM

Doug Sligting
Subject: 550 Practice Management and Human Relations
Credits: 1.5
Thursday, Nov. 11: 7:30–9 p.m. CST
Audience: Dentists
Fee: Free


In this interactive webinar, we will discuss the fundamental reasons that determine why Google ranks practices the way it does. We will then run a live assessment of your practice to review how Google sees your practice compared to your competitors. This will include your Google local ranking for the top-searched keywords, your area reviews rank and an estimate of the current Google Ads per-click price in your area. All of this will reveal the competitive level of your area. With this information in hand, we will discuss solutions you can implement to improve your ranking so you can realize the benefits of an effective online presence.

Learning Objectives

  • Determine why Google ranks one practice above another.
  • Discuss how Google sees your practice compared to your competition.
  • Analyze how you can improve your ranking and set yourself up for success.

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Speaker Bio
Doug Sligting is founder and CEO of Ascent Practice Growth Strategies. He has spent his entire 25-year career in marketing, working for national advertising agencies in addition to owning his agency for 10 years before creating Ascent. He has worked with national clients such as Costco, Wal-Mart, Henry Schein and 3Com.
Additional Information
This course is sponsored by Henry Schein One.
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