The 2008 Media Kit provides information about advertising and sponsorship opportunities. Scroll through it for information about marketing in our publications, on our Web site, and at our annual meeting. You can also download specific pages in which you are interested.

AGD Impact Circulation and Demographics
AGD Impact, the newsmagazine from the Academy of General Dentistry (AGD), presents in-depth coverage of key developments, critical practice management issues, and targeted reviews of the latest products and technology. It’s the single publication that premier dental practitioners turn to for the most up-to-date, immediate news, views, and articles that will positively impact their practice. And they represent prime purchasers of dental equipment, products, and services.

Circulation
AGD members .................................................... 35,000
Non-member general dentists ............................... 12,600
Non-member senior dental students ......................   2,412
TOTAL................................................................ 50,012

The 12,600 non-member general dentists represent prime candidates for AGD membership. The 2,412 non-member senior dental students similarly represent future members of the AGD and, more importantly, the future decision-makers and purchasers of dental equipment, products, and services.

Readership
This monthly publication has earned tremendous reader satisfaction and loyalty. More than 50,000 general dental practitioners, including 35,000 members of the prestigious AGD, turn to AGD Impact for timely and relevant editorial reporting—mission-critical information they use in their daily practice.
Here’s how readers scored AGD Impact:

• Importance: More than 80 percent read more than half of a typical AGD Impact issue.
• Usefulness: Fifty-two percent of readers incorporate ideas found in AGD Impact into their practices.
• Uniqueness: For 63 percent of readers,AGD Impact contains information that they are unable to find in other sources.
• Credibility: More than 56 percent findAGD Impact to be the most objective/unbiased of dental publications—40 percentage points higher than any other publication.
• Immediacy: More than half read the publication almost immediately—within a day or two of receiving it; the other half read it within a week of receiving it or as soon as their schedules allow.

AGD Impact covers in every issue the topics of greatest interest to readers:

• Technology (of high interest to 84 percent of readers)
• Product Reviews and New Products (82 percent)
• Dental Health Fact Sheets for Patients (78 percent)
• Risk Management (77 percent)
• Practice Management News (77 percent)  

E-newsletters
Opt-in e-newsletters have become more widely used because spam volume and virus concerns make filtering messages a priority for most companies and individuals. Staying informed about current news and activities in dentistry is still important for a successful practice.

These days, dentists and their staff rely on e-newsletters to stay on top of important news, issues, and trends in the dental field. When they find a resource they trust, they opt-in or subscribe because they know they will benefit from the information it provides.

The Academy of General Dentistry (AGD) offers practitioners two opt-in e-newsletters to help them stay informed and to help you get your message to them. Both have limited ad positions, thereby increasing the impact of your message.

The e-newsletters are AGD in Action and SmileLine, described below.AGD in Action reaches more than 23,000 members that read it to stay up-to-date on:

• News related to third party insurance issues;
• The latest legislative activity at national and local levels;
• Media coverage of the AGD and AGD members;
• Other AGD news on continuing education, dental meetings, and more.

AGD in Action has a text well ad position and a skyscraper ad position on the right side of the page.

SmileLine reaches more than 20,000 AGD members and consumers who have subscribed to this monthly e-newsletter, which is full of helpful information about topics ranging from how dietary choices affect tooth decay, to the importance of mouth guards for athletes, to answers about what do in a dental emergency. Many dentists forward SmileLine to their patients to educate them about oral health.
The doctor/patient focus of SmileLine’s content makes it ideal for companies trying to reach either group with oral hygiene product information. A single monthly "sponsorship" of SmileLine guarantees that your message is viewed by 100 percent of subscribers.

Web Site Advertising

The official Web site of the AGD www.agd.org, serves two important constituent groups for your advertising message:

• Professional dental practitioners
• Dental consumers

Web utilization statistics confirm AGD members’ increasing interest in accessing the AGD’s Web site for continuing education, practice management, career advancement, and new technology developments.
The AGD’s Web site appeals to non-members, too. One of the most important needs for consumers is quality dentistry. The AGD helps consumers fulfill this need with the invaluable "Find a Dentist" online search locator, as well as its oral health resources For the Public, Oral health resources), fact sheets, and articles designed for consumers.

To Contact Advertising & Sponsorship
Interested in placing an ad in an AGD publication, e-newsletter, on our Web site, or in event sponsorship opportunities? Please contact the Sales & Sponsorships department for more information at sponsorship@agd.org, or contact: