The AGD Difference: The best educated dentists in the world,
delivering the best quality dentistry,
using the best products and technology.

Advertise with the Academy of General Dentistry (AGD)
and experience The AGD Difference.

AGD Impact, the newsmagazine from the Academy of General Dentistry (AGD), presents in-depth coverage of key developments, critical practice management issues, and targeted reviews of the latest products and technology. It’s the single publication that premier dental practitioners turn to for the most up-to-date, immediate news, views, and articles that will positively impact their practice. And they represent prime purchasers of dental equipment, products, and services.

Circulation
AGD members .................................................... 35,000
Non-member general dentists ...........................  12,600
Non-member senior dental students ..................   2,412
TOTAL................................................................ 50,012

The 12,600 non-member general dentists represent prime candidates for AGD membership. The 2,412 non-member senior dental students similarly represent future members of the AGD and, more importantly, the future decision-makers and purchasers of dental equipment, products, and services.

This monthly publication has earned tremendous reader satisfaction and loyalty. More than 50,000 general dental practitioners, including 35,000 members of the prestigious AGD, turn to AGD Impact for timely and relevant editorial reporting—mission-critical information they use in their daily practice.
Here’s how readers scored AGD Impact:

• Importance: More than 80 percent read more than half of a typical AGD Impact issue.
• Usefulness: Fifty-two percent of readers incorporate ideas found in AGD Impact into their practices.
• Uniqueness: For 63 percent of readers, AGD Impact contains information that they are unable to find in other sources.
• Credibility: More than 56 percent find AGD Impact to be the most objective/unbiased of dental publications—40 percentage points higher than any other publication.
• Immediacy: More than half read the publication almost immediately—within a day or two of receiving it; the other half read it within a week of receiving it or as soon as their schedules allow.

AGD Impact readers represent a prime marketplace for suppliers of dental equipment, products, and.services. Nearly 40 percent of readers directly purchased a product or service advertised in AGD Impact. Nearly half (48 percent) of members and 63 percent of non-members have been practicing dentistry for more than 20 years. Half of members and 73 percent of non-members are in solo private practice. Nearly a quarter (23 percent) of members and 15 percent of non-members are in group practice with two or three dentists.
AGD Impact covers in every issue the topics of greatest interest to readers:

• Technology (of high interest to 84 percent of readers)
• Product Reviews and New Products (82 percent)
• Dental Health Fact Sheets for Patients (78 percent)
• Risk Management (77 percent)
• Practice Management News (77 percent)
   

Editorial Calendar 2007

In Every Issue

Features and departments strive to cover the full range of issues that general dentists face every day, including:

• Practice Issues: From incorporating esthetics to attracting an associate, these are the issues with which dentists deal on a day-to-day basis.
• AGD Fact Sheet: This patient resource provides information and answers questions about dental health concerns.
• Testing the Tools: This column provides a hands-on evaluation of the latest in dental materials, equipment, and technology by a practicing general dentist.
• Tools of the Trade: This column offers a special focus on new products in specific categories of materials, equipment, and technology.
• For Your Information (FYI): This column offers the latest in oral and health news for practitioners to share with patients.
• Tech Talk: This bimonthly column focuses on new developments and issues in office technology processes, equipment, products, and services.

At-show New Product Report:
Every exhibitor at AGD2007SanDiego that also advertises in AGD Impact and General Dentistry in the first half of 2007 can submit a new product photo and 50-word description for inclusion in this New Product Report. Bonus distribution of 4,000 at AGD2007SanDiego.

For every ad an advertiser runs in AGD Impact or General Dentistry in 2007, the advertiser can submit a product photo and 50-word description with company contact information for inclusion in this special outsert that polybags with the December issue of AGD Impact. Products will be presented by category. Bonus distribution at Yankee Dental Congress and Chicago Dental Society Midwinter Meeting.

John Maher
Regional Sales Manager
Academy of General Dentistry
2670 Gnarled Pine
Seabrook Island, SC 29455
Phone: 843.243.0377
Fax: 843.243.0411
Cell: 609.532.3436
john.maher@agd.org

Note: Editorial content subject to change prior to publication.

Earned and Combination Rate

Ask your sales representative for details of special discounts when combining both publications. Subsidiaries of a parent company may combine space to earn a lower rate.

Agency Commission

15% for accounts paid in 30 days.

Mechanical Requirements

*Includes 3” binding lip

AGD Impact accepts bound, tipped, and magna-stripped inserts, which must meet United States Postal Service specifications for second-class entry. Maximum acceptable stock weight is 80# coated. Consult production manager for shipping instructions and quantity required.

Macintosh QuarkXPress, Adobe® Illustrator, Adobe® In-Design, Adobe® Photoshop®, and PDF files are preferred. Native file, all Postscript fonts used, and all digital artwork associated with the file, PDF, and/or EPS of the file with fonts converted to outlines. All images, photos, and colors must be CMYK and 300 dpi (dots per inch). Any alterations or corrections will be charged at a rate of $100 per hour.
Call or e-mail for FTP site instructions to upload electronic files or send reproduction materials to:
Tim Henney
Manager, Production Design
Academy of General Dentistry
211 East Chicago Avenue, Suite 900
Chicago, IL 60611-1999
Phone: 312.440.4327
Fax: 312.440.4261
tim.henney@agd.org

The Academy of General Dentistry accepts advertising of equipment, products, and services of interest to general dentistry practitioners from responsible advertisers, and reserves the right to accept or reject any advertisement considered unsuitable according to AGD policy for its print journals, special publications, and Web site. Advertisers and their agencies assume any liability for the content of their advertisements in AGD publications and any claims arising there from.
Payment terms are net 30 days. Rates, position availability, and production charges are subject to change without notice.

John Maher
Regional Sales Manager
Academy of General Dentistry
2670 Gnarled Pine
Seabrook Island, SC 29455
Phone: 843.243.0377
Fax: 843.243.0411
Cell: 609.532.3436
john.maher@agd.org

General Dentistry, the premier peer-reviewed journal from the Academy of General Dentistry (AGD), presents the latest advances in science, pharmacology, dental materials, and technology, and the Self-Instruction (formerly DART) program for continuing dental education.

AGD members ...................................................................................35,008
Additional paid subscribers
(General dentists, medical and dental libraries)....................................... 2,118
Circulation verification is available through sworn statement and postal service mailing statement.

General Dentistry readers are prime purchasers of dental equipment, products, and services. Respondents in the most recent survey of readers represent the following demographics:

• 84 percent have been practicing dentistry a median of 18 years.
• 54 percent are in solo private practice; 25 percent are in group practice with two to three dentists.
• On average, the total number of people employed in their offices is 11; three are dentists.
• They have busy practices, treating a median of 89 patients per week.
• Median gross practice income is $638,461; it’s higher at $729,687 for the under age 36 group.
• 40 percent access the Internet at least once a day.

By joining the AGD, members have identified the importance of advanced education for their practice. General Dentistry is their primary member benefit and educational tool. The clinical and scientific articles help advance the profession, and practicing dentists, academicians, and research specialists gain tremendous prestige when their articles are accepted for publication.
The bi-monthly peer-reviewed journal has earned tremendous reader satisfaction and loyalty:

• Importance: 80 percent of members consider the journal a “must read” to keep them informed.
• Immediacy: Readers spend a median of 47 minutes with each issue and read at least half of each issue.
• Usefulness: 67 percent apply the information in the journal to their practice.

Advertiser ROI is just as substantial: One-third of journal respondents actually have purchased an advertised product or service as a result of reading an ad in General Dentistry, 30 percent have saved ads for future reference, and 28 percent have visited advertisers’ Web sites.

General Dentistry is the premier bimonthly, peer-reviewed journal spotlighting the latest advances in science, pharmacology, dental materials, and technology, and the Self-Instruction (formerly DART) program for continuing dental education. The journal serves as the primary education and reference tool for Academy of General Dentistry (AGD) members who seek greater knowledge and information about changing procedures and techniques in practical, clinical dentistry.
General Dentistry presents research and clinical findings in a manner that busy practitioners can understand and helps the reader put that research or technique into everyday practice. Techniques and treatment-planning details are balanced by scientific protocol and industry benchmarks. And all the articles are vetted through the respected process of peer review.

Articles strive to cover the full range of procedures that general dentists perform on an everyday basis, including:

• Anesthesia/pain control
• Dental materials
• Endodontics
• Esthetics
• Implants
• Infection control
• Occlusion
• Oral diagnosis
• Pediatrics
• Periodontics
• Pharmacology
• Removable prosthodontics
• Restorative dentistry
• Special patient care

• Pharmacology Today (every issue)—Dr. Richard Wynn (Professor of Pharmacology, University of Maryland at Baltimore) informs readers about the most recent pharmacological trends and events relevant to dentistry.
• Restorative Dentistry (every issue)—Dr. Bruce Small (president of The Institute of New Techniques in Dentistry, an independent teaching facility in Lawrenceville, N.J.) helps general dentists make more informed decisions regarding restorative dental materials and procedures.
• Dental Materials (every other issue)—Dr. Michael Miller (president of REALITY Publishing Company and editor-in-chief of its publications, and in general practice in Houston, Texas) updates readers on selected “hot” topics in dental materials and offers advice on whether or not these new advances will benefit dental practices in a profound way.

One of the most important features in General Dentistry, Self-Instruction (formerly DART) allows readers to earn continuing education (CE) credits six times a year. Each issue features three exercises, each worth two CE credits. AGD members and readers use these credits toward relicensure, AGD membership maintenance, and the FAGD award. Exercises are available for up to a year after publication—greatly extending the publication’s shelf life. On average, more than 900 General Dentistry readers participate in Self-Instruction every issue.

Special added-value Section for General Dentistry advertisers

At-show New Product Report in July AGD Impact
Every exhibitor at AGD2007SanDiego that also advertises in AGD Impact and General Dentistry in the first half of 2007 can submit a new product photo and 50-word description with company information for inclusion in this special New Product Report in the July AGD Impact. Bonus distribution at AGD2007SanDiego.

Rate Card/Mechanical Specifications

Earned and Combination Rate

Ask your sales representative for details of special discounts when combining both publications. Subsidiaries of a parent company may combine space to earn a lower rate.
Agency Commission
15% for accounts paid in 30 days.

General Dentistry accepts bound, tipped, and magna-stripped inserts, which must meet United States Postal Service specifications for second-class entry. Maximum acceptable stock weight is 80# coated. Provide inserts flat. Consult production manager for insert specifications, shipping instructions, and quantity required.

Macintosh QuarkXPress, Adobe Illustrator, Adobe In-Design, Adobe Photoshop, and PDF files are preferred. Native file, all Postscript fonts used, and all digital artwork associated with the file, PDF, and/or EPS of the file with fonts converted to outlines. All images, photos, and colors must be CMYK and 300 dpi (dots per inch). Any alterations or corrections will be charged at a rate of $100 per hour.
Call or e-mail for FTP site instructions to upload electronic files or send reproduction materials to:
Tim Henney
Manager, Production Design
Academy of General Dentistry
211 East Chicago Avenue, Suite 900
Chicago, IL 60611-1999
Phone: 312.440.4327
Fax: 312.440.4261
tim.henney@agd.org

The Academy of General Dentistry accepts advertising of equipment, products, and services of interest to general dentistry practitioners from responsible advertisers, and reserves the right to accept or reject any advertisement considered unsuitable according to AGD policy for its print journals, special publications, and Web site. Advertisers and their agencies assume any liability for the content of their advertisements in AGD publications and any claims arising there from.
Payment terms are net 30 days. Rates, position availability, and production charges are subject to change without notice.

John Maher
Regional Sales Manager
Academy of General Dentistry
2670 Gnarled Pine
Seabrook Island, SC 29455
Phone: 843.243.0377
Fax: 843.243.0411
Cell: 609.532.3436
john.maher@agd.org

The best educated dentists in the world, delivering the best quality dentistry, using the best products and technology.

AVAILABLE IMMEDIATELY within a 12-month period:

Buy 6 ads in AGD Impact and 6 in General Dentistry…get 5 FREE in AGD Impact ...Plus 12-month square ad on the AGD Web site—FREE
Buy 3 ads in AGD Impact and 3 in General Dentistry…get 2 FREE in AGD Impact …Plus 6-month square ad on the AGD Web site—FREE
Buy 6 ads in AGD Impact…get up to 6 ads in General Dentistry at a 50% discount…Plus 3-month square ad on the AGD Web site—FREE
Buy 3 ads in AGD Impact…get up to 3 ads in General Dentistry at a 50% discount…Plus 3-month square ad on the AGD Web site—FREE

John Maher
Regional Sales Manager
Academy of General Dentistry
2670 Gnarled Pine
Seabrook Island, SC 29455
Phone: 843.243.0377
Fax: 843.243.0411
Cell: 609.532.3436

The Academy of General Dentistry (AGD) supports and advances the value and excellence of general dentistry through extensive education, supporting activities, news and peer-reviewed publications, and active membership.
By joining the AGD, 35,000 general dentistry practitioners have made a serious commitment to provide quality care through continuing education and professional development. In everything they do, these recognized leaders epitomize “excellence in dentistry.”

1. Attract and embrace the entire general dentistry community dedicated to excellence.
2. Promote greater public awareness of the excellence of its membership, and the best, most trustworthy information regarding overall oral health.

AGD members are committed to advanced education and embrace the cutting edge of new technology. That makes them prime purchasers of high quality dental equipment, products, and services.

Only AGD members can achieve the prestigious AGD Fellowship (FAGD) and AGD Mastership (MAGD) awards. The Fellowship honors members who have earned more than 500 FAGD-approved CE credits and successfully completed the FAGD exam. The Mastership—the highest AGD distinction in continuing education— honors members who have completed 600 hours of challenging study in 16 dental disciplines.

Only Masters of the AGD qualify for the prestigious Lifelong Learning and Service Recognition, which honors members who continue to volunteer professional services, act as leaders in the dental community, and further their education.

AGD members who have earned their Mastership or completed a general practice residency can become board certified in general dentistry (ABGD certification), which promotes advancement in academic or hospital positions and military promotions.

With quality as their bottom line, AGD members embrace the ongoing value of General Dentistry, the premier, peer-reviewed journal of the AGD. With its spotlight on the latest advances in science, pharmacology, dental materials, and technology, and the Dental Article Review and Testing (DART) program for continuing dental education, no other dental journal ranks higher in readership studies year after year.
AGD Impact is the hard-hitting newsmagazine that AGD members read to stay ahead of trends, improve their delivery of quality dentistry, manage their practices, and learn about the latest in products and technology. Highly valued, widely read and enormously respected, AGD Impact is the award-winning publication that the leaders in general dentistry read today and everyone talks about tomorrow.
If you want your quality products noticed and purchased, you’ll advertise in the publications that educated dentists read—AGD Impact and General Dentistry.

Let the experienced editorial staff of the Academy of General Dentistry (AGD) present your company’s services and products in a way that general dentistry practitioners will appreciate.
AGD members are “the best educated dentists in the world, delivering the best quality dentistry using the best products and technology.” AGD members also are very busy growing their practices, managing their staff, and staying up-to-date on new developments in dental procedures, equipment, and technology.
In many cases, AGD advertorials can be more effective than display advertising—especially when the advertorials are placed within issues that contain articles and peer-reviewed papers covering the products and services your company offers.
The advertorials are written by your public relations and marketing staff. The layouts are professionally executed by AGD staff and will garner much attention.
In order to ensure that your staff has sufficient time to approve final copy and layout, add two months to the magazine’s published material deadline.

AGD Annual Meeting & Exhibits Package

AGD2007SanDiego

The members of the Academy of General Dentistry (AGD) are the best educated dentists in the world, delivering the best quality dentistry, using the best products and technology.
More than 2,000 of these quality practitioners and their staff will attend the 2007 AGD Annual Meeting & Exhibits, AGD2007SanDiego. They are among the most dedicated and successful oral health practitioners you can target.
AGD attendees come to educational sessions to learn, improve their practices, and gain continuing education credits. Just as important, they visit the Exhibition Hall to make important vendor contacts and evaluate the latest developments in equipment, suppliers, and services—and to make purchases!
The AGD offers TWO exclusive advertising packages to enhance your participation in the 2007 AGD Annual Meeting & Exhibits.

PACKAGE 1

Get three insertions for your full-page, four-color ad for one low price!

• Final Program—5,000 circulation
• AGD Impact (July)—54,000 total (50,000 circulation, plus 4,000 at-show distribution)
• General Dentistry (July-August)—39,000 total (35,000 circulation, plus 4,000 at-show distribution)

Get 98,000 impressions of your full-page, four-color ad at the special price of $5,995 net! Add $1,250 net for premium tab divider positions.

PACKAGE 2

Get three insertions for your half-page, four-color ad for one low price!

• Final Program—5,000 circulation
• AGD Impact (July)—54,000 total (50,000 circulation, plus 4,000 at-show distribution)
• General Dentistry (July-August)—39,000 total (35,000 circulation, plus 4,000 at-show distribution)

Get 98,000 impressions of your half-page, four-color ad at the special price of $3,950 net!

All rates are NET. Distribution: 35,000 Preliminary Program Guides polybagged with General Dentistry; 5,000 Final Program Guides distributed at show.

With either package, your company can place a coupon FREE in the exclusive AGD Exhibitor Coupon Booklet, which is delivered in each attendee’s tote bag.

All advertisers in AGD publications gain valuable priority points they can use in selecting their exhibit location. Contact your sales representative or the exhibit staff at AGD for more information.

At-show New Product Report:
Every exhibitor at AGD2007SanDiego that also advertises in AGD Impact and General Dentistry in the first half of 2007 can submit a new product photo and 50-word description with company contact information for inclusion in the New Products Report. Bonus distribution of 4,000 at AGD2007SanDiego.

• Surround AGD members and attendees.
• Extend your AGD exhibit’s visibility.
• Maximize your marketing dollars.