About AGD

Strategic Plan

The AGD2010 Strategic Plan was approved by the House Of Delegates in July 2005.

The plan had been created in a collaborative effort lead by the AGD2010 Task Force in conjunction with attendees from the AGD2010 Innovation through Involvement conference, with guidance from the Board of Trustees.

The AGD2010 Innovation through Involvement conference invited every AGD member to attend and participate in the strategic planning process to make AGD 2010 a success.

The following five paths of 2010 Strategic Plan are listed in the order of their importance as ranked by the plan. Click on each of the links to view the goal associated with each path and its objectives.

A brief description of the implementation for the Strategic Plan is also available.

Advocacy/Representation
Membership
Image
Continuing Education
Other Priorities

Advocacy/Representation
Goal #1: AGD will be the recognized voice of general dentistry.
Objectives

  • Increase the advocacy for issues of interest to general dentists to legislators, regulators and third party payers.
  • Increase recognition by the public and the dental profession that the role of the general dentist is the primary oral health caregiver and coordinator of dental treatment.
  • AGD will become the “go-to” organization on general practitioner-related issues.
  • Increase effective collaboration between AGD and other dental organizations, health professions, and the public on issues of concern to the general dentist.
  • Increase the effectiveness of the AGD Council on Dental Care.
  • Increase the effectiveness of the AGD Council on Legislative and Governmental Affairs.

Membership
Goal #2: Membership will be valued and sought after by all members of the general dentistry community
Objectives

  • Enhance the value of membership.
  • Increase the number of members through recruitment and retention.
  • Study expanding membership categories (e.g., corporate stakeholders).
  • Cultivate diversity.

Image
Goal #3: The public and the profession will recognize the value of the Academy of General Dentistry and its members’ commitment to excellence.
Objectives

  • Increase external marketing to:
    • Nonmember GPs
    • Public
    • Corporations
    • Students/residents
    • International dental community
    • Dental team
    • Health insurance carriers
    • Other health professionals
    • Media
    • Legislators/regulators
    • Educators
    • Other dental organizations
  • Promote a distinctive and consistent brand identity for AGD.
  • Increase internal marketing.

Continuing Education
Goal #4: AGD will be synonymous with excellence in continuing education.
Objectives:

  • Establish an annual meeting as the premiere continuing education venue for the general dental community.
  • Increase collaboration with other stakeholders in the dental community for the development of AGD-owned CE.
  • Develop and promote a universally acceptable CE transcript.
  • Develop standards of excellence with which to evaluate CE content.
  • Research and develop innovative methods for continuing dental education delivery in the most optimal environments for effective knowledge delivery.

Other Priorities
Goal #5: AGD will operate more efficiently and cost effectively with engaged, capable volunteers at every level.
Objectives:

  • Enhance leadership development to increase the pool of capable leaders prepared to serve at all levels.
  • Decrease the cost of governance.
  • Increase the quality of decision-making in a timely manner.
  • Evaluate programs, projects, and services with respect to AGD’s core purpose and profitability.
  • Increase non-dues revenue.
  • Improve communication among constituents and components.
  • Make AGD the major “go-to” organization online.
  • Increase effective communication with dental students and recent graduates.
  • Increase collaboration/communication between AGD agencies (boards, councils, House of Delegates, regional directors, general membership, etc.)

Implementation:

Step 1: The AGD2010 Strategic Plan is implemented throughout the organization.

Step 2: AGD staff, with the help of the top three elected officers, will establish a system to efficiently charge each council/committee according to the Goals and Objectives of the AGD2010 Strategic Plan.

Step 3: The structure of the plan will dictate the actions of each council/committee.

Step 4: Each of the goals and objectives will be reviewed by the Board on an annual basis.

Learn More
Read the Top 10 objectives, as determined by the 2005 AGD House of Delegates or visit the Mission and Purpose section of this Web site to review how well this strategic plan aligns with the organizational statements.